Economics of Strategy

Economics of Strategy Author : David Besanko, David Dranove, Mark Shanley, Scott Schaefer
Publisher : John Wiley & Sons
Pub Date : 2009-09-22
Page : 624
Language : en
Rating : 4

Discover Economics of Strategy book by David Besanko, David Dranove, Mark Shanley, Scott Schaefer from an unlimited library of classics and modern bestsellers book. It's packed with amazing content and totally free to try.

In today’s global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.

The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today’s students—tomorrow’s future managers—will be prepared to adjust their firms’ business strategies to the demands of the ever-changing environment.

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Economics Of Strategy



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